Illustration of the argumented reality eye in the speach bubble.

WE SEE UNIVERSAL DESIGN …

… as the design of mainstream products and/or services that are accessible to, and usable by, as many people as reasonably possible … without the need for special adaptation or specialised design. (British Standard)

UNIVERSAL DESIGN …

… does not suggest that it is always possible (or appropriate) to design one product to address the needs of the entire population. Instead, inclusive design guides an appropriate design response to diversity in the population through:

Illustration of the smart home in the speach bubble.
Illustration of the interactive staircase
  • Developing a family of products and derivatives to provide the best possible coverage of the population.
  • Ensuring that each individual product has clear and distinct target users.
  • Reducing the level of ability required to use each product, in order to improve the user experience for a broad range of customers, in a variety of situations.